Paid Search Magic is a Google Premier Partner owned and operated by Amy and James Hebdon.
Paid search is our passion and our "zone of genius."
After decades of mastering paid search for top clients and agencies, we founded Paid Search Magic to share our expertise with you.
We bring fresh strategy, smart optimizations, custom reporting and collaboration to make your paid search accounts successful.
Amy and James live in Tennessee with their dog and 7 chickens. Here are a few life and work milestones:
Met on OKcupid in Salt Lake City, UT.
First paid search collaboration
We got married! And moved to Seattle!
Quit our agency jobs and launched Paid Search Magic.
Relocated "headquarters" from Seattle to Tennessee.
Co-taught a session at SMX Next, our first time sharing the stage at a conference.
Creative? Yes. Analytical? Also yes.
Our biggest motivator is to be capable, and our deepest fear is to be useless
(Translation: we over-deliver value). Interested in enneagrams? Us too!
She's driven by meaning and authenticity.
He's driven to investigate and improve the world.
Amy Hebdon is a Google Ads conversion expert and the founder and managing director of Paid Search Magic.
With a digital marketing career spanning two decades, she has managed Google Ads for clients ranging from Fortune 10 companies to SMBs.
Her expertise has been recognized by PPC Hero and Marketing O'Clock, naming her one of the Top PPC Experts.
A lifelong learner, Amy holds an Executive MBA with specializations in Strategic Thinking and Data Analysis, along with many other certifications that may or may not have anything to do with marketing.
James Hebdon is a Google Ads data expert and chief technologist of Paid Search Magic.
Since 2011, James has excelled in managing Google Ads, working with top paid search agencies and creating innovative scripts and templates.
Beyond his expertise in PPC, James is a talented pianist and musician with a strong proficiency in programming languages and a passion for machine learning.
PPC Magical Power: Harnessing programming and technology to solve complex problems.
After decades of agency life, we founded Paid Search Magic with a single mission:
Provide the highest level of service to our clients while thriving in our zone of genius.
For our clients, that means you always get direct access to our expertise and experience. You'll never work with a junior hire or a bad fit.
For us, staying in our zone of genius means working on projects and partnerships that truly matter to us, taking a creative and analytical approach to paid search problem solving.
It also means we spend absolutely no time on the things that would take us out of our zone of genius: staffing issues, HR conflicts, micro-management and office politics don't exist here, and never will.
We get to spend our time doing what we're best at, and our clients get unmatched service and results.
Some folks build businesses to get acquired. We're building something we'd never want to exit.
Our paid search insights + your inbox = magic
Work with us
Get the training, support, and expertise to fuel your success.