1:1 Google Ads coaching with Amy Hebdon
Give me an hour, and we'll solve your biggest Google Ads challenges, boost your confidence, and drive better returns.
You'll walk away with actionable insights for both you and your account to thrive.
Process-driven coaching with a huge helping of confidence in just 60 minutes.
Methodically covered every inch
"Amy jumped right in and began diagnosing my campaign issues in a VERY methodical way. We spent the entire time covering every inch where I could squeeze more performance out of my campaigns, and I came away feeling more confident in a plan going forward. I'll definitely book with Amy again in the coming weeks/months when I have more data!"
Growth Marketing Director
Whole conversion journey
"Amy was a fantastic mentor. She broadened the scope from my initial question about Google Ads to take into consideration the whole conversion journey (which is of course the much higher level aim). With her advice on conversion and optimisation of Google Ads I've had a couple of mental unlocks will which be hugely helpful as I work to get my new business off the ground. Thanks Amy!"
Co-Founder
Clear path forward
"My session with Amy was very insightful! She gave me strong advice on how to oversee Google Ads campaigns conducted by others and gave me a clear path forward for how to further develop my own ability to manage campaigns! I feel like I've only scratched the surface of her knowledge on Google Ads and will definitely book another session."
Head of Growth
Meet your coach
I've professionally managed Google Ads accounts since 2004.
I've coached hundreds of marketers and driven billions of dollars in client revenue. And I know the best strategies and tactics to improve your campaigns.
My approach is:
Results-oriented
Strategic - let's get to the "why"
Insightful - you'll walk away with new ideas
Methodical and process-driven
Customized to your needs
Efficient and effective - I love solving problems and hate wasting time
Empathetic - I get it, this is a rough playground
You don't need to know everything about paid search—just what matters for your business.
Most insightful G Ads mentor
"Amy is the most insightful google ads mentor I have ever met :) she answered my questions regarding the google ads campaign and gave great insights in such a short period. I hope to talk to her again"
Founder
Google Ads crash course
"Amy is a wonderful mentor. She was generous with her time and knowledge & gave me an excellent crash course on Google Ads. Highly recommended! Thanks again Amy :)"
Founder
Funnel review & action plan
"Amy is a PPC ninja! She came in prepared and did an awesome job of breaking down our funnel and gave actionable insights. Highly recommended for anyone looking to level up their Google Ads campaigns!"
Growth Marketer
You've got questions looping in your brain 24/7
Get real answers to questions like:
How should I structure my Google Ads campaigns to attract high-quality leads?
Is my keyword strategy truly optimized for maximum conversions?
How can I effectively use AI in managing my Google Ads?
Am I missing any critical skills or making mistakes in my Google Ads management?
What specifically should I do to better analyze and interpret Google Ads data for smarter decisions?
How can I boost my landing page performance to increase conversion rates?
How should I handle difficult client situations when they're unhappy with campaign performance?
Get specific action steps to take for immediate improvement.
Highly actionable advice
"Amy is a rockstar. She provided highly actionable advice there and then on the call which I know will make a material difference to our PPC effectiveness. Highly recommend"
B2B Saas Advisor
Immediate action
"Amy helped me out a lot with my google ads strategy. She had encountered the same problems before, and could advice me on what to do immediately."
Head of Marketing
Jolted into taking action
"She immediately dove into the crux of the issue I was experiencing with a client's campaign and I feel like I've been jolted into taking action on a critical part of our client's funnel which they've been neglecting!"
Growth Marketer
$350
Discover the most important next steps that will drive results for your account with Google Ads conversion expert Amy Hebdon.
A fresh perspective is always valuable. An expert perspective can transform your approach.
Questions I'd never considered
"Amy was patient and well experienced. Thought of questions and approaches that I have never considered. I'm so grateful for her input!"
Digital Marketing Specialist
Original thought
"Amy brought valuable insight, original thought, and suggestions that will have a far greater impact than I expected! I've managed $4 million in Google Ad spend and I love every opportunity I get to learn Ads from Amy as it enhances my Google Ads management skills every time."
Paid Search Manager
I didn't know I didn't know
"Amy was terrific. She did a great job quickly teasing out what I needed to know and guiding me through a very helpful discussion. Amy gave me several key pieces of information that will help me plan a successful campaign. She told me things that I didn't know that I didn't know!"
Marketing Specialist
Search, Demand Gen, P-Max, Video, Display, Shopping
Does your messaging sound like it was written by AI? Let's define a compelling value proposition, identify target personas, create optimized ad copy and assets, ensure consistent messaging with strong CTAs, design high-converting landing pages, and implement conversion rate optimization (CRO) techniques to boost your appeal.
Has your account structure lost the plot? Let's set up your campaigns and ad groups for success, review keyword strategy, and dive into precise targeting techniques. We can also get your conversion tracking on point and discuss testing strategies to keep optimizing your performance.
Having a hard time looking outside your account for answers? Let's define measurable goals that align with your business objectives, structure your campaigns for scalability, analyze the competitive landscape, identify hidden opportunities, and understand attribution models to better analyze multi-touchpoint journeys.
Does "storytelling with data" sound like science fiction? Let's analyze data to identify trends and actionable insights, create impactful data visualizations, set up customized Google Looker Studio dashboards, and prepare comprehensive reports that highlight key metrics and insights.
Is imposter syndrome banging on your door? Let's clarify objectives and set realistic expectations. We'll develop effective communication strategies to bridge gaps between clients and internal teams, discuss how to handle budget and performance conversations, and work on professional and business development.
Bring whatever's on your mind. There's no cookie cutter platform review here.
LPO & positioning statements
"Amy did an outstanding job today. We focused on my landing page. Amy provided invaluable advice on how to reduce potential consumer confusion, provided examples of improved headlines, and discussed how to improve the offer proposition. I am thankful that Amy did such an excellent job. Highly recommend!."
CEO
Reporting & visualizations
"Amy really knows how to visualize data well - we spent our time working on my dashboards and I walked away with a pile of practical advice and suggestions that will level up my client reporting. Big recommendation for anyone working with visualizing their data!"
Fractional Growth Marketer
Tactical and strategic
"Amy has a deep understanding of Google Ads and marketing in general. She helped me both at the tactical and strategic level. I would highly recommend her to anyone needing help with their paid search marketing. I'll definitely be talking to Amy again! Thank you."
Dev. Entrepreneur
How it works
When you sign up for a Power Hour, you control the agenda. I'll be here every step of the way, answering your most pressing questions. Here's how it works:
Pick a day and time that works for you. You'll receive a confirmation email, calendar invite, and a Zoom link for our call.
Complete the brief Discovery Prep before our session. This helps me come prepared and tailor the session for your needs. Share any specific goals or challenges you're facing.
Bring all your questions. You get lifetime access to the call recording for replays. You're welcome to share your screen so I can see exactly where your challenges are.
I don't need your account details at any point. We can review your account together in real-time during the session when you share your screen, and address your specific needs directly. If there are particular areas you'd like to discuss, feel free to mention them in the pre-work.
Not a problem. Just come with your goals and objectives. Once we have a clear understanding of what success looks like for you, we can navigate the rest. I'll guide you to areas that will be most productive to review and discuss.
I recommend screen sharing if possible so I can provide more accurate guidance. However, if you really can't screen share, we can still have a productive call. You can describe your challenges in detail, and we’ll work through solutions together.
Looking for ongoing support or multiple sessions? Fantastic! On our call, we can discuss options for packages or monthly training sessions with bulk pricing rates. The first session gives you a chance to experience my coaching style before committing to a package.
Insights that drive action to solve your biggest challenges.
Super impactful insights
"Amy was great, she was quick to pick up on the tangible challenges I was facing and was willing and able to provide super impactful insights. Particularly impressed at how much she was able to help in such a tiny amount of time. 10/10 would recommend."
Founder & Career Creative
Highly enlightening & valuable
"Amy was instrumental in evaluating our Google Ads campaign. It offered validation and insights into our PPC strategy, ensuring our efforts and focus align perfectly with our product strategies. Highly enlightening and valuable."
Manager & Co-Owner
Incredibly insightful
"Amy was incredibly helpful and insightful during our session. She gave great recommendations and was honest and direct when providing feedback on our current efforts. Amy's insights and knowledge were much appreciated and I would definitely recommend booking a call with her."
Sales Operations Manager
We can tackle a lot of paid search challenges in a session, but there are some topics I can't assist with.
Review this list to make sure it will be the right fit for your needs:
✅ Achieve higher ROAS and efficient budgets
Struggling to balance efficiency and growth? Let’s create strategies that not only hit your growth targets but also make every dollar count.
✅ Optimize Google Ads campaigns
Feeling lost with targeting, bidding, or performance metrics? I offer clear, practical solutions to help you get the results you need.
✅ Improve messaging and offer optimization
We’ll refine your unique value proposition and ensure your ads resonate with the right audience, cutting down on wasted clicks and improving conversions.
✅ Scale campaigns and expand to new markets
Ready to expand? Whether you’re aiming for international growth or top-of-funnel strategies, I’ll help you find the best path to success.
❌ Unresolved ad support and tech issues
I don’t have backend access to your account, and I can’t resolve technical or policy issues like suspended accounts or failed appeals on disapproved ads.
❌ Theoretical debates
My focus is on practical solutions, not debating popular practices. If you're looking to "buy an argument," this isn’t the place. (Yes, I do get requests for this, but I always turn them down.)
❌ Local Service Ads and App Campaigns
I don't currently have clients who run these campaign types, so I wouldn't be your best resource for up-to-date optimization guidance.
I'd rather you skip the call if this won't be the perfect solution. Still with me? Good!
Are you getting ready to launch your first Google Ads campaign? I can guide you through setting up your account, but Google Ads isn't right for every stage of every business. Our conversation might reveal it’s not the right step for you. This can be a money-saving realization, but I don't want you to feel blindsided by it.
No busy work or endless "to do" lists — just a focused plan based on what you need.
What matters most
"Amy Hebdon was super helpful and patient. Her deep expertise in strategy and SEM helped us focus on what matters most for our business. Additionally, I'm thankful for the reading/resources shared during our catch-up. Thank you Amy!"
Digital Marketing Lead
The perfect questions
"Amy was super helpful. She definitely knows her stuff when it comes to Google Ads and asked me the perfect questions to get me thinking in the right direction. If you need any help in the realm of Google Ads I definitely recommend meeting with Amy."
SEM Strategist
Quality recommendations
"Very good call in which we discussed paid ads and strategy. Some quality recommendations on changing the copy on the landing page to make the offer stand out more. I will make these changes and then jump back on another call to optimise further. Many thanks, Amy."
Head of Marketing
Save your sanity, buy back your time, and get better results and insights with a personalized 1:1 coaching session.
Discovery prep pre-work so we both show up totally prepared and hit the ground running.
60 minute "All-you-can-ask" Power Hour zoom call with customized advice and tactics you can implement immediately.
Call recording with lifetime access that you can replay at your convenience to revisit key insights.
You can do this. I’ll show you how.
The rave reviews can't stop, won't stop.
"Amy was super patient and guided me towards some really great quick-wins for my account."
CEO
"It was really good, it helped me with ideas on Google Ads strategy and what direction to go."
Co-Founder
"Amy gave me a different point of view that I wasn't aware of that helped me a lot."
Digital Marketer
"Amy is expert in her field and gave us some valuable pointers."
Founder & CEO
"Amy was great! she was very helpful and provided me with lots of guidance."
Digital Marketer
"Great session, very informative and helpful."
Founder
"She attentively listened to my concerns, provided honest feedback, and devised an action plan that I am eager to implement."
Founder
"I really appreciate the time Amy spent with me - she has provided some insights from another angle :) Thanks so much!"
Marketing Specialist
"It was a great call with Amy, she gave me some really interesting insights and pointers to improve our Google ads performance"
Media Buyer
"Amy provided a very helpful overview of the Google Ads metrics, their relationships, and how I can use them to inform my optimization strategies!"
Growth Marketer
"Amy really helped me look at headlines and my landing pages and gave me great recommendations on edits to improve performance."
Freelance Marketer
"Amy is very knowledgable on Google Ads, and helped me optimising a campaign that was underperforming. She gave me some concrete tips to improve the performance that I can directly implement."
Online Marketer