Expert, full-service management of Google Ads and Microsoft Ads exclusively from Paid Search Magic.
It's "agency services" without the drawbacks of a standard marketing agency.
Paid search expertise is in short supply.
You don’t want this to be your problem. This shouldn’t be your problem. But somehow, it is your problem.
The industry-famous agency you hired isn’t cutting it. Your fresh-out-of-college account manager shows no initiative and never asks about your business. You bring ideas, only to hear they’ll “look into it.”
You'd bring it in-house, but even beginners are commanding six figures, and retaining top talent is out of budget. The full-stack agency on your CEO's shortlist just outsources PPC and upcharges you.
You’re stuck between leadership demands and the digital marketing landscape.
You shouldn’t have to manage ad managers who wait for your direction and then forget to follow through. But the real problem is so much worse than unanswered emails.
There was a time when anyone could jump into Google Ads and start driving sales. That's no longer the case.
The DOJ lawsuit reveals how Google "shakes the cushions" by inflating bids and hiking prices, making it tougher for advertisers to win.
The Google Ads interface, with its hidden settings and misleading defaults, now works more like a sales tool for a Fortune 10 company than a neutral ads platform, successfully manipulating unsuspecting advertisers to overspend.
Inexperience is expensive, and paid search mastery is earned in the trenches.
A paid search expert can review your business goals to create marketing strategies that aren't crowdsourced from Reddit.
An expert has a plan they can defend to the C-suite and explain to your new hires, without you ever having to play middle man.
An expert knows when to ignore—and when to leverage—Google reps, Google recommendations, and the latest AI tools.
An expert is data literate and understands VUCA. They know that their account changes aren't solely responsible for performance and can tell you what else was.
Introducing Paid Search Magic
Scale your performance, hit aggressive targets, and change what you thought was possible for your accounts with Paid Search Magic as you strategic partner.
We're not your typical faceless, margin-stacking agency.
We're Amy and James Hebdon, OG professionals with 30+ years combined experience, bringing fresh strategy, smart optimizations and custom reporting to make your paid search accounts successful.
No B-team (if you know, you know). No junior managers. No interns, recent grads or career switchers. No outsourcing, offshoring or subcontracting.
Your account is never touched by anyone other than us, so you're always in the best possible hands.
Paid search success isn’t just about finding the right rules and automations for your account.
It’s fixing your offer and building a roadmap that fuels business growth.
Magnetize your offer
Paid search can only be successful if your ideal audience is saying "yes" to your offer. Using our Magnetic Messaging process, we optimize your ads and landing pages to drive qualified conversions.
Account leadership
As Google Premier Partners, we know our stuff, but our loyalty is to you. We've never prioritized Google’s interests over our clients, and we’ll drop the badge before we do.
Growth strategy
We dig into your challenges, constraints, and opportunities to create a strategic plan for sustained growth, not just quick wins.
Insights & reports
Get high-value reports and dashboards that align your priorities, speak your language and drive action. Finally see not just what changed, but why.
Client success
We're here to optimize your paid search, grow your business, take problems off your plate, and make you look good in the process. Frustrated clients isn't really our vibe.
With 30+ years combined experience, we've grown ecommerce, service and SaaS businesses similar to yours.
Featured client
Sideshow Collectibles is an American specialty manufacturer of movie, film, television and collectible action figures, statues, and high end pieces. Point of Contact: Chris Pirrotta, Marketing VP. Client since: 2014. Services: Google Ads + Microsoft Ads management
Chris Pirrotta (Sideshow) and Amy Hebdon (PSM) speaking at Affiliate Summit East, 2023: "From Clicks to Conversions: Mastering Paid Search for Explosive DTC Business Growth."
The results of real partnership: Sideshow's epic paid search success over the years isn't just a reflection on us as their ads managers. It also highlights their dedication to growth and aggressive pursuit of the right goals.
We asked Sideshow what they liked best about working with Paid Search Magic. Here's what Chris had to say: "There are quite a few things we love about working with PSM – Top 5 if we had to choose only 5…"
We trust PSM as much as we would a full-time employee at Sideshow. Their commitment to our goals and our brand is second to none.
PSM is an extreme advocate for our success. They take the time to learn about our brand and the ever-changing market we operate in. This knowledge is converted into understanding the voice and assets needed to get the job done.
A critical requirement for any partnership is the ability for both parties to communicate comfortably and provide candid feedback.
With PSM, data rules everything and drives strategic campaign optimization and adjustments.
We don’t have to keep track of the latest and greatest trends, because PSM is already on top of them. I’ve lost count of how many times I've mentioned a new trend only to find they are already well aware and figuring out a way to put Sideshow front and center.
We don't just manage your campaigns, we function as an extension of your team, leveraging decades of experience to ensure shared success.
Your priorities are our priorities. Yes, we'll do an amazing job managing your accounts, but it doesn't end there. We make you look smart at every step, from sharp strategy to actionable reports. We're here to make your job easier.
Clear Communication: We ask insightful questions, challenge assumptions, and offer new perspectives. We help convey big ideas to your C-suite with custom POVs and direct meetings, focusing on solving your problems.
Collaborative Strategy: We partner with you to create paid search strategies that align with and amplify your business goals, even if they're complex or unconventional.
Product-Market Fit: You have a refined offer and a deep understanding of your target audience, with ideally 100+ paid search conversions monthly. Now, you're ready to scale.
Accurate Tracking and Analytics: You depend on consistent data from tools like GA4 as a "source of truth." You knw your numbers, with stable KPIs and clear goals.
Optimized Landing Pages: Your team can implement our suggestions to improve conversion rates.
A Collaborative Spirit: You champion smart solutions, share key goals and challenges, and work with us so we can create strategies that drive success.
Get an inside look at a sample scope of work and fee structure.
Scope of Work: Proactive management and optimization of Google Ads and Microsoft Ads, including Search, Display, Demand Gen, Performance Max, Shopping and Video campaigns. Creation of strategies and tactics to promote your core offers and drive new high-value conversions. Key activities include:
Ad Creation and Management: Ad messaging, text ad creation/testing, ad extensions, and landing page recommendations. We create your text ads and advise on graphics and video. No ads go live without your approval.
Targeting and Settings: Optimization through bid strategies, dayparting, location-based adjustments, audience targeting, and device bid optimization.
Campaign Support: New campaigns and promotions, keyword research, and addressing opportunities beyond engine-specific optimizations, such as conversion rate optimization and funnel strategy refinement.
Communication and Reporting: Monthly, bi-weekly or weekly performance review calls, detailed reports with insights and recommendations, and support via email or additional calls as needed.
Account Ownership: You own your accounts, as well as all campaigns and assets we create. If you ever decide to leave, you take it all with you.
Commitment: You're never locked in. We just ask for 30 days notice.
Hate the "percent of spend" pricing model? So do we. We're not here to upsell you, and we want you to trust our motives when recommending new opportunities.
To eliminate any perceived conflict of interest, we charge a flat monthly rate, based on the scope of the work and what it takes to be successful (including account complexity, meeting cadence, etc). We start with a complimentary review of your account and a discussion of your goals to create a fair SOW and pricing.
Full-service paid search management starts at $3K/mo, which represents less than 10% of ad spend for most of our clients.
Say goodbye to generalists, newbies, bad automation and secretly-outsourced paid search management.
Let's see if Paid Search Magic has a place on your dream team.