Client Success
At Paid Search Magic, we partner with clients across all industries, helping them achieve their most aggressive paid search goals through magnetizing offers and optimizing campaigns.
Pharmaceutical
Cost per acquisition
Signups
Conversion rate
Company Facts
Industry: Pharmaceutical
Annual Revenue: > $100 million
The Challenge
Our client needed to generate significant lead volume. They were spending more than $400 per lead and generating roughly 100 sign-ups per month.
How We Did It
The dramatic wins here are a great illustration cross-departmental collaboration. Landing pages, offers, and strategy were all aligned to drive significant improvements across all key metrics. SEM-specific efforts included:
Account and campaign restructure
Strategic keyword build-outs to support new offers
Landing page recommendations
Ad copy refresh to drive action
Financial lending
Leads
Conversion rate
Cost per acquisition
Company Facts
Industry: Financial Lending
Annual Revenue: $50-$100 million
The Challenge
Our client was very hesitant to run tests due to its requirement for known outcomes. Lead value was dynamic across states, markets and qualifications.
How We Did It
To make an impact on the paid search account, we had to find small wins that could prove the concept and scale. That included:
Extensive ad testing, including messaging and dynamic keyword insertion
Quality score improvement
Message match optimization
Professional coaching
Conversion value
Signups
Leads
Company Facts
Industry: Professional Coaching
Annual Revenue: $10-$50 million
The Challenge
This client was achieving massive success before we got there… they just didn’t know why, or how to scale. Turns out spend was not correlating with results.
How We Did It
Due to tracking issues, a lot of foundational work was required to understand the customer journey on both the front end and the back end.
Fix analytics issues; measure and audit true contribution of lead magnets and ad networks
Create and optimize a tiered framework for spend and objectives by awareness stage
Create new ad copy and formats for better messaging
Postgraduate education
Monthly leads
Contact rate
Downloads
Company Facts
Industry: Postgraduate education
Annual Revenue: > $100 million
The Challenge
After COVID disrupted in-person learning, the online education space became much more crowded, with fewer leads converting to students as acquisition costs soared.
How We Did It
Improving lead quality required a strategic blend of bottom and top of funnel efforts, in addition to a close partnership with the enrollment team for post-conversion performance.
Tight culling of match types and keywords
Campaign coverage expansion to prioritize key programs with targeted copy
Launch of top of funnel Discovery campaigns with optimized audiences
Ecommerce
Revenue
ROAS
Conversion rate
Company Facts
Industry: Ecommerce
Annual Revenue: $10-$50 million
The Challenge
The client’s products are wildly popular, but the account lacked a strategic vision & account structure which facilitated its potential.
How We Did It
The client’s enthusiasm to try out-of-the-box initiatives has made this a great partnership and led to outstanding results, taking revenue from 6 figures annually to 7 figures monthly.
Tiered campaign strategy that prioritizes new mid-funnel audiences and defends brand dominance
Awareness campaigns across all ad networks
Continuous offer and message testing
Fashion + apparel
Revenue
Orders
ROAS
Company Facts
Industry: Fashion + apparel
Annual Revenue: > $100 million
The Challenge
Amid a rebrand, our client allowed resale and affiliate partners to bid on its brand name, creating a very competitive space with limited differentiators.
How We Did It
Results were accomplished by continual optimization, such as:
Expansion of ad networks including Video and Shopping
Buildout of non-branded initiatives to capture mid-funnel awareness and interest
Increased mobile coverage to support new mobile site
Postgraduate education
Apply clicks
Seminar signups
Downloads
Company Facts
Industry: Postgraduate education
Annual Revenue: $50-$100 million
The Challenge
Fixed-cost local events require high attendance to justify the effort. Online conversions had to not only drive signups, but fill seats.
How We Did It
In addition to increasing conversions, we had to ensure that people understood and attended the events. We did this with:
Landing page optimization tailored to the needs and desires of prospects
Hyper-localized targeting and messaging
Effective remarketing campaigns
Healthcare
Conversions
Conversion rate
Cost per acquisition
Company Facts
Industry: Healthcare network
Annual Revenue: > $100 million
The Challenge
The success of healthcare initiatives can be difficult to track and measure. For this client, most conversions didn’t happen online, and HIPAA prevented any remarketing efforts.
How We Did It
Driving results required a suite of initiative-specific solutions, including:
Establishing clarity and consistency around tracking parameters and engagements tracked as conversion actions
Create location-based campaigns with proximity bid adjustments to prioritize high-need centers
Implement on-page call tracking to measure urgent care interactions
Professional services
Leads
Cost per lead
Conversion rate
Company Facts
Industry: Professional services
Annual Revenue: < $5 million
The Challenge
The client had success running Google Ads on their own, but with so many platform changes in recent years, was unable to sustain performance.
How We Did It
The client commissioned new landing and sales pages which increased the likelihood that paid search visitors converted.
Landing page recommendations and specific page build-outs for better quality score
Tiered campaign structure with custom conversion tracking and values
Location-based targeting to support more local opportunities
We partner with mid-size and enterprise level companies to take their paid search results to new heights.