Paid Search Strategic Performance Audit Application

1. Active account in good standing: Your Google Ads account should be (recently) active, in good standing and compliant with Google's terms of service.
   

2. Accurate conversion tracking: In the course of our audit, we may uncover tracking issues that we'll bring to your attention. But if you don't have tracking setup, or you know it's broken, that's something to fix before the audit.

3. English-language campaigns: The account is setup in English. If there are non-English campaigns, please understand we'll have limited ability to audit them. Language translation is a time-intensive activity that isn't in scope with the audit, though you can request it as an upgrade.
   

4. Authorized access: You should be authorized to provide access to the Google Ads account. (We'll only need read-only access, as we won't be making any changes to your account during the audit.)

A Paid Search Strategic Performance audit starts at $3,000. While it's all-inclusive for many businesses, we also offer the option of upgrading to get exactly what you need.

Optional audit upgrades:

1. Dual platform review: Analysis of both Microsoft Ads and Google Ads.

2. Multiple Google Ads accounts: A review of more than one Google Ads account.

3. Additional analytics platforms: High-level evaluation of online channels on non-Google Analytics accounts.

4. Multilingual campaign analysis: Review of non-English language campaigns and ads.

5. Video ads script review: Scripting review and recommendations for video ads.

6. Advanced Shopping feed analysis: Detailed review and optimization recommendations for product titles, descriptions, attributes, and overall feed performance.

If you'd like to upgrade to include any of these options, please mention it in your application so we can get you a custom quote.