Paid Search Magic/Google Ads DIY Audit Bootcamp

  • $67

Google Ads DIY Audit Bootcamp

  • Closed

Get instant access to this previously recorded training (2021):

The month-long interactive training you need to get your Google Ads account back on track after the most chaotic and change-filled year we've ever had.

Banish "because that's what the other guys did" from your vocabulary with intelligent audits

It's easy to inherit a PPC account and keep targeting and campaigns the way they were for the first few weeks... months... years... forever.
Or build a new account and use all the default settings because changes require reasons you don't have.

This approach works... until the day doesn't.
What worked before suddenly starts wasting money, and you never catch it.
When clients ask about structure and strategy, you don't have an answer.

And this goes on in normal, non-pandemic years. This year's brought a whole new level of chaos.

Big declines in Google Ads' own revenue this year...

In 2020, Google's growth declined for only the 2nd time ever.

... mean big (behind-the-scenes) changes to your account

Google's come up with new ways to get money from their primary revenue source: advertisers like us.
  • Big change #1 - Automation: Google makes more money when their algorithms make decisions for you. Automation can be powerful and useful, but through various bidding & targeting automations you can lose control of what’s important. 
  • Big change #2 - Transparency: Whether through limiting search term data or concealing placement data, Google’s made changes that mean it’s now harder to identify what’s working and what isn’t. 
  • Big change #3 - Loss of control: Google Ads is an expansive and complex platform. It's one of the reasons advertisers look to professionals for help managing their accounts. With new services like Smart Shopping, match type broadening, fewer and fewer levers exist to fine-tune the performance of your client’s account.
We'll help you to understand and navigate these changes so that you can best serve the interests of your clients, not Google's profit motive. Learn about all of the new initiatives Google has launched in 2020 with Audit Month 2020.

It's time to fix what's been ruining your performance

How can you successfully run accounts when you're losing opportunities for insights and optimizations?

The best defense is a good offense.  By mastering your account strategy and properly structuring your campaigns, you don't need to rely on negative "whack-a-mole" games and rules that require copious amounts of data you no longer have.

Audit Month tames chaotic accounts and ramps up accounts that are already functioning. We work big to small to get everything cleaned up and optimized, even with reduced transparency and mandatory automations.

Learn from Paid Search Magic

Amy and James Hebdon have professionally managed hundreds of millions of dollars in Google Ads spend at agencies, in-house, and freelancing.

We're committed to helping you feel smarter and perform better.

Improve results with less work by mastering concepts using our no-nonsense, actionable strategies. Lead and manage your accounts with confidence using frameworks that make sense and feel intuitive.

I didn't believe it was possible for paid search to ever feel easy, or for this account to not feel chaotic and stressful. My investment with Paid Search Magic has certainly seen a return in new client revenue and more of my time to focus on new revenue and other projects.

Peter F

Paid Search Magic has really changed my ability to work with clients and position myself to show a holistic approach to paid search. I definitely recommend anyone wanting to take their business to the next level.

Doc W

Audit Month improves Google Ads accounts, and it improves the marketers that handle them.

"What's the ROI of Audit Month?"

For marketers and freelancers, you'll have a system to follow, a deep knowledge of how your accounts are running, and a faster way to review and onboard new clients.

For companies and agencies, you'll see better results driven by more confident, competent account managers - with less time required for management each week.

The process we go through in Audit Month:
  • Tames unruly accounts
  • Helps eliminated wasted spend due to poor organization, bad targeting or hidden / confusing settings
  • Uncovers opportunities for profitability and better performance
  • Helps prevent issues with billing, automation, scripts and auto-approvals
Get an entire month of training with real, lasting, repeatable returns on your investment... 
for less than the cost of a 60 minute strategy call.

Tame & fix your Google Ads Accounts with Audit Month

Get total confidence in how your account is running, whether you’ve been managing it for years or you just inherited it last week.

Each week in January, we give you new content and training to drive success.
  1. Account Settings: Get under the hood to discover the settings that are quietly powering performance.
  2. Goals & Conversions: Make sure all activity, conversions & attribution models supports your business goals.
  3. Structure & Relevancy: Review account hierarchy and assets for best performance.
  4. Settings & Targets: Uncover tactical issues that are impacting coverage and reach.
  5. Performance & Strategy: Create a schedule for optimizations, and build your own Strategic Roadmap.

Here's what you'll get with Google Ads Audit Month:

Weekly Video Lessons (x5)

Detailed video walk-throughs of workbook instructions and the Google Ads interface. Additional insights and bonus tips we couldn't fit in the workbooks!

Detailed Editable Workbooks (x5)

Each module includes a 15 - 25 page editable workbook (pdf and Google Doc versions). When you want to track your progress or quickly find material months from now, you'll be glad you have these workbooks to reference. 

Weekly Live Zoom Calls (x5)

Get your specific questions answered live on our weekly calls in January 2021. Or send us your questions in advance. We answer every question, you can stay anonymous, and calls are recorded.

Bonus: Our 30+ Page Strategic Roadmap Template

Our advertising clients pay $500 for these high-value paid search roadmaps. Fill in your own for total clarity on all your accounts.

Why Our Students Love the Google Ads Audit Bootcamp

“I have gotten such great value from the Audit course. If you want highly personalized, confidence building training from masters, Amy and James are the ones! “

Donna F.

“Amy's views are like golden nuggets of wisdom on PPC. Really enjoyed the content. Would recommend absolutely.” 

Maggie H.

"Sometimes we get stuck in routines and forget to check things - or maybe we weren't aware of it in the first place. With Audit Month, I was able to be proactive with a billing issue at the busiest time of the year."

Eddie L.

FAQs

I don't have a Google Ads account. Is this right for me?

This training is not an introduction to Google Ads, and there isn't a "dummy account" included to practice on. That said, you do get lifetime access to the course.

What if I can't keep up with the training?

Things get busy - especially with audacious projects like account audits.
That's why you'll have forever-access to all the material and training.

Has the course been updated since it was published?

No (this is reflected in the price!), and while the principles you'll learn still apply today, Google's terminology and interface have changed over time. We want to make sure you know that going in!

Google Ads DIY Audit Bootcamp is a course designed and run by Paid Search Magic. It is not affiliated with Google Ads, Google or its parent company Alphabet. All strategies and training taught in this course are exclusively those of Paid Search Magic.