$3750
A 90-day skills and strategy transformation with expert 1:1 Google Ads guidance and customized support from Amy Hebdon.
But not a regular to-do list that you're happy to check off.
More like a to-do list of doom, where you don't know if the thing you just did is going to improve your account or make it dramatically worse?
It's tough out there! Google turned evil, and while they're being sued by the DOJ, they're still hiding key settings and tricking marketers into spending more along the way.
And as it turns out, account management is only part of a successful paid search program. You also need:
An offer that's optimized for your audience.
...and a working knowledge of CRO.
...and proper conversion tracking.
...and clearly defined and measured KPIs.
...and reporting that informs action.
...and the ability to communicate all your insights back to leadership, who can be clueless about paid search.
Here's the good news:
You don't have to spend the rest of your days second guessing your bid strategy or wondering if tweaking your match types could breathe new life into your campaigns.
You could be managing your account with grace and confidence, spending less time but getting better results, in just 90 days from today.
You'll have the buyer's journey mapped to specific goals, tied to automated reporting so you can effortlessly evaluate progress.
You'll be using insights about your audience to craft better messaging and even better offers.
Let me show you how.
Meet your seasoned Paid Search coach
20 years Google Ads management, driving billions of dollars in client revenue for startups you haven't yet heard of... all the way to Fortune 10s I can't legally name.
An executive MBA with a concentration in data analytics to help you level up your insights, interpretation and visualizations.
Training, certification and deep experience in landing page messaging, testing and value propositions to help you magnetize your offer.
Project management certification to help you plan for success and beat overwhelm - even when everything feels overwhelming!
Amy's been named one of the Top PPC Experts by PPC Hero and Marketing O'Clock, has written for leading paid search, data and copywriting publications, and has spoken on stages including:
This 90-day program comes from 20 years managing paid search, and 15 years of coaching others.
It includes everything you need to succeed - things you've been craving and things you haven't even thought about. Here's what you'll get:
First we review your goals, needs and constraints.
Then I review your Google Ads account for issues and opportunities.
Once we're crystal clear on your priorities and success metrics, I prepare your custom action plan to guide our time together.
No group coaching here. Why? Because you want confidentiality and access. You get 2 60-minute video calls a month, plus extra calls for roadmapping and collaboration.
You'll get a professional, real-time, multi-page report that streamlines performance data and automatically updates for fresh insights. The report will sync to the buyer's journey we'll develop across your campaigns.
You'll love this one! You know that project that fills you with dread, that you can't force yourself to get around to? Give it to me! Here, you get 4 hours of my time building out that thing that feels like too much. Projects can include:
ad or script copywriting
offer development
landing page optimization
specialized Looker Studio pages
keyword mapping
audience discovery + creation
competitive research and more.
*Please note I won't make any changes directly to your account, but I can create bulk upload files for you.
It's time to codify your marketing plan. We'll create consistent, strategy-backed guidelines so you're never wondering what to do next.
Amy showed me how to use the data we gained from our campaigns not just to improve performance, but to better understand our audience, and even create new offerings that addressed the needs of our market.
This is not something you can learn easily on your own, and you are a great guide. I like that you give me both the big picture broad strategy, and you are willing to dive into all the nitty gritty details (and there are a lot).
Having Amy as a consultant and coach has changed my ability to work with clients, using a holistic approach to paid search. I recommend anyone wanting to take their business to the next level to contact Amy.
Sample 3-month breakout. Your plan will be custom to your account and goals.
Month 1: Foundation Setting & Strategic Insight
Account & objectives review.
Kickoff & roadmapping call.
Deliverable: Customized 90-Day action plan.
2x 1:1 60-minute coaching calls (optimization & support).
Suggested topics: Campaign structure, buyer's journey, conversion tracking.
Month 2: Messaging & Tracking
Stages of awareness matrix and messaging strategy completed.
Deliverable: Looker Studio report (with buyer's journey and KPI pacing).
VIP half day (optional, can be used in Month 3).
2x 1:1 60-minute coaching calls (optimization & support).
Suggested topics: Ads, network types, landing page optimization.
Month 3: Systemize & Scale
Advanced targeting & audiences.
Deliverable: Strategic Roadmap finalized.
VIP half day (if not used in Month 2).
2x 1:1 60-minute coaching calls (optimization & support).
Suggested topics: Data analytics for paid search, settings, expansion.
$3750
Ready for a 90-day skills and strategy transformation with expert 1:1 guidance and customized support?
It's true, mastering paid search can be demanding. The brilliance of this program is that you don't have to know everything about everything; you only have to know how to make your accounts work for you.
That's where the "genius" comes in. Because we tailor the program to your success criteria, the entire 90 days are spent building skills that matter to your career growth. There's no busy work, but there is foundational work that you may not have known to do before. You can expect to spend 1-2 hrs a week on optimizations, training calls and homework.
You know I'm going to say yes. Here's why. When it comes time to expand, you'll be the one calling the shots on who to hire, what to expect, and how to evaluate results. The skills and strategies you'll learn in the next 90 days will directly impact your ability to select and lead your team.
Honestly, it depends on the intern. If your intern struggles to get your sandwich order right most days, paid search management may not be the right fit for them, and extensive training may not be the next right step. Bright interns have transformed into fully contributing marketers through this training.
I won't be making any changes to your account. Instead, I'll show you the ropes on making changes yourself during our 1:1 live calls. This helps build your confidence and familiarity with the system.
That said, having Read Only account access means I can thoroughly review your account to prepare your action plan, so I definitely recommend it.
I'm happy to e-sign an NDA you provide. If your legal team requires additional documentation for consultants, please check with me before signing up.
The program is designed to build consistency over time.
That said, sometimes life requires the fast track.
Let me know in your application if you need to adjust the pace. There's a good chance we can make it happen.
Paid Search Genius is a program designed and run by Amy Hebdon of Paid Search Magic. It is not affiliated with Google Ads, Google or its parent company Alphabet. All strategies and training taught in this program are exclusively those of Paid Search Magic.