Insights & Reports

Free Reporting Resources

Do it yourself with these custom dashboards, templates and training tips.

Pacing Dashboard

The Ultimate Google Ads Pacing Dashboard: Grab your own Google Ads Pacing Dashboard template to make informed management decisions every month.

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Small Biz Dashboard

Build your own paid search performance overview with this template and video training.

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Looker Studio Videos

These bite-sized videos will boost your Looker Studio reporting skills and take you back to the days when it was called "Data Studio."

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Published articles and resources

Deeper dive: Insights & Reporting

How to Interpret PPC Data Correctly (Even If You Never Studied Statistics)

Find high-value insights in your PPC data and avoid the cost (and embarrassment) of newbie mistakes with these strategies and frameworks.

5 things your Google Looker Studio PPC Dashboard must have

Set yourself up for more success. Learn how to take your PPC dashboard from good to great using Google Looker Studio.

How Storytelling Fuels Reporting Your Clients Can Get Excited About

A "just the facts" approach to reporting data can damage client relationships. Learn how & why to optimize reporting with storytelling.

How to Use Google Data Studio for Client Reporting

Make sure you know what to include—and what to leave out—to create a compelling client report.

Data Studio Showdown: Dashboards vs Reports

Data Studio does not distinguish between “dashboards” and “reports." Here's how to choose the format for building out and sharing your visualizations to best meet your client’s needs.

6 Tips For Giving Your Reporting Dashboards A Makeover

Learn how to make your charts and dashboards as powerful as possible with these tips that add context and meaning to your reporting.

Winning Buy-In with Data Storytelling

Podcast: My guest uses stories to present the performance of her marketing programs. It’s her contention that using a story-like framework works to your advantage when presenting data.

The Ultimate Google Ads Pacing Dashboard For 2023 (Free Looker Studio Template)

Grab your own Google Ads Pacing Dashboard template to make informed management decisions every month.

A PPC Chart Makeover: Month Comparisons

A before and after chart makeover in Data Studio, and the process behind it.

14 Essential Data Studio Visualizations for Paid Search Marketers

These 14 data studio visualizations are easy to create and provide clear, high-value data and insights for your clients and leadership teams.

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