The MAGIC Framework:
Magnetizing your offer is the best and highest-impact way to improve your paid search performance.
Define, differentiate, and optimize your messaging and marketing strategies to attract and convert your target audience without wasted spend.
A lot.
Flypaper is attractive. Its sticky surface attracts everything that gets near it - bugs, hair, your fingers. It's inert, yet here's nothing it won't attract.
Magnets are selectively attractive. Certain materials are actively drawn to a magnet, while others are not affected or even repelled by its magnetic force.
With paid search, you want to magnetize your ads, attracting your ideal audience and keeping everyone else from clicking.
Being magnetic protects your budget while winning new business, multiplying your success.
You make money when someone becomes your customer, but Google makes money when someone clicks your ad. They guide you into hyper-focusing on clicks and click through rate.
We're here to help you re-center your target audience and get more conversions. Because ads don't convert. People convert. But only if they trust your offer can solve their problem.
If your offer doesn't convert, no amount of bid management will help. You need a well-defined and differentiated offer that your target audience is excited to say "yes" to. The 3 P's of your offer are:
Product ("what" you're offering) This could be a tangible product, service, subscription or lead magnet.
Price ("how much" it will cost) Remember, 'cost' isn't just about a dollar value. Free offers often fail due to high friction.
Positioning ("why or "so what") The outcome from converting. Can they picture this new version of their life?
Don’t overlook the 4th P of your offer—"People."
Even the best offer won’t convert if it’s reaching the wrong audience. You need the right people clicking through your ads and discovering your offer on your landing page.
Magnetic marketing isn't about having a slick website. It's knowing what your customers really need and want, so you can speak to their biggest challenges and desires at every stage of their journey.
Customer insights and research
Audience targeting and segmentation
Buyer psychology and persuasion
Copywriting and messaging
Conversion optimization
Tap into what drives your customers' decisions and emotions, so you can create interactions that truly resonate and inspire action. Here's how we can help you do that:
Coming soon: Turn around your biggest messaging challenges in record time! Get a strategic brief, RSA templates, and a high-impact landing page review, all fully customized for your business.
Published articles and resources
Read some of our best content on attracting and converting your target audience.
Put it into practice and watch your conversion rate soar.
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