The only course that gives you a repeatable process for creating high-converting Responsive Search Ads. Taught by 20+ year industry expert Amy Hebdon.
A short headline and description is all it used to take to make an ad that would get clicks drive conversions.
Ah, the good ol' days.
Today, your only option is to build Responsive Search Ads (RSAs), a process that has even veteran marketers shaking their heads.
It's hard to write a compelling ad when every single line is a game of mix-and-match.
You come up with a slew of headlines and descriptions that meet character limits, and hand it over to Google choose what goes where for each ad.
Meanwhile, you don't even get feedback on which messages and ad combinations are driving conversions, and which are falling flat.
But you keep at it, because Google insists that it can auto-generate ads better than David Ogilvy himself, and who are you to question machine learning?
Until, that is, you actually see the ads.
If you follow Google Ads "best practices" for creating RSAs
Discover what every marketer needs to know to outsmart Google’s game
(Hint: it’s not about playing by their rules)
The only course that gives you a proven, repeatable process for creating RSAs that increase conversion rates.
Learn everything you need to know about message strategy, landing pages, keyword themes, ad mechanics, publishing and optimization so you can write high-converting ads like an expert.
With 32 easy-to-follow video lessons, fillable workbooks, slide decks and bonuses, you will:
Discover what makes an ad magnetic, and how magnetizing your ads will repel budget-wasting clicks from non-buyers. (Module 1, Magnetize Your RSAs.)
Learn how to create a brief that defines and differentiates your messaging, attracting your ideal audience with brand-compliant ads. (Module 2, Build Your Brief.)
Master the paid search conversion sequence, from keyword to your landing page's call to action, so your ad is targeted to the customer journey. (Module 3, Theme and Scheme.)
Get a methodology for building and publishing magnetic, well-written RSAs every time. (Module 4, Write and Publish.)
Know how to evaluate and improve your ad’s performance so you can scale what's working and fix what isn't. (Module 5, Measure and Optimize.)
Get lifetime access to lessons and training you won't find anywhere else.
Plus bonus materials you'll reach for again and again.
Editable Google Sheets
The control center and heartbeat of your process for creating Magnetic Responsive Search Ads.
Fillable Google Doc
Keep your notes, screenshots, brainstorming in one place, along with reference materials and links.
Before and After Collection
See real ads from different industries that transform from generic to magnetic.
Know the specific strategies and steps to create ads that attract prospects who are ready to buy.
Be able to create a "brief" from scratch so that your ads always land.
Know when you can safely use AI with your messaging, and when you're better off without it.
Know the 2 different types of conquesting ads and when to use each.
Be able to clearly articulate the "why" behind your ad strategy, establishing yourself as a trusted professional to clients and stakeholders.
Know why unique value propositions aren't enough - and what to use instead.
Know how to successfully measure and optimize your ad's performance, and how to avoid the common metrics traps that waste ad spend.
Know the compass questions of optimization that will show you what action to take.
See how Magnetic RSAs helped our students
I really loved the course. I found it easy to digest and learned a lot about how to craft an effective, money-making RSA. After completing this course, I feel more confident telling a client "this is what we should do and why."
This course dramatically changed the way I create RSAs. It leveled up my writing by providing me with a framework and structure instead of the ‘ad hoc’ approach to ad writing that I’ve used in my Google Ads in the past.
Meet your course creator and instructor
I'm a Google Ads conversion expert with 20 years of experience in paid search.
I've dedicated my career to learning paid search best practices, and strategically breaking them to get better outcomes for my clients.
I've been named among the most influencial PPCers by Marketing O'Cock and PPC Survey, and I've taught on stages including MozCon, PPC Town Hall, SMX Advanced, Hero Conf and SearchLove.
Google Ads have changed a lot in the last several years, and the strategies that used to work no longer do. Most "best practices" fall short, and you need a new approach to succeed.
In this course, I'll share with you the frameworks and processes I've built to write consistently high-converting ads that attract better clients and customers.
Amy’s my go-to person for all things PPC. Only someone with her expertise - which she’s earned after years of practice, testing and strategy - could possibly make Google Ads seem this easy. Bloody hell - she knows her stuff.
Working with Amy was one of the greatest pleasures I had while at Google.
Paid Search Professionals: Master RSA writing and improve campaign performance with innovative strategies that go far beyond standard automation and best practices.
Copywriters and Conversion Strategists: Expand your service offerings with paid search ad creation skills, command higher rates, and achieve even better performance for your clients' web copy.
Growth Marketers: Feel just as comfortable writing an RSA as you do crafting a paid social ad, with proven templates and clear instructions to guide you every step of the way.
Startups and Founders: Save money and outperform agencies with easy-to-implement ad strategies as you grow your own business, even if you're new to digital marketing.
This course has been stress-tested against companies of every size and type, to ensure it will actually work for your business and solve your biggest challenges with RSAs.
Course overview; how google ads work and what makes them magnetic.
Get a clear plan for defining and differentiating your offer in a way that increases conversion rates from your target audience.
Deepen your insights into mind matching and optimizing the paid search conversion sequence from keyword to call to action
A methodology for building magnetic, well-written responsive search ads every time, including every step to taking them live.
Learn the process to evaluate and improve your ad’s performance.
Magnetic RSAs has one clear objective: to give you the skills and confidence to write better RSAs using a repeatable process. If you complete the course and don't feel like we've delivered on that promise, you shouldn't have to pay for the course. Just send us your completed Ad Builder workbook within 30 days of purchase, and we’ll promptly issue a refund.
See how Magnetic RSAs helped our students
I finally have a repeatable process for RSA creation - and it’s not something I had before. I feel like I can uplevel all my ads after going through this! I learned even more than I expected.
There is so much value in the course.
The Ad Builder, Planner and Before & After examples are there for a great review or reference at any time.
It's clear, easy to follow and understand, and makes the process repeatable.
Magnetic RSAs is the ultimate course for writing high-converting Responsive Search Ads, helping you save on ad spend and grow your business with more leads and sales.
Built on 20 years of hands-on experience and 100s of hours of development, this course gives you everything you need to succeed with RSAs.
Why overpay Google as your conversion rates decline, when you could learn how to make your ads magnetic?