1. Magnetic RSAs

    • Buy now
    • Learn more

  2. Module 1: Magnetize Your RSAs

    • The Google Search and RSA
    • How the Course Works
    • Google Search Ads Primer
    • What Makes a Magnetic RSA
    • RESOURCE: Magnetic RSA Planner (Fillable Google Doc)
    • RESOURCE: Magnetic RSA Ad Builder (Google Sheet Workbook)
    • RESOURCE: Magnetic RSA Slide Deck (PDF)
    • BONUS: Before + After RSA Collection

  3. Module 2: Build Your Brief

    • Define Your Offer
    • Differentiate Your Offer
    • Your Target Audience and Anti-Audience
    • Brand Guidelines + Compliance
    • Your Message Bank

  4. Module 3: Theme + Scheme

    • Mind Matching
    • Structure and Ad Groups
    • Keyword Intent and Theme Types
    • Landing Page Primer
    • BONUS: Ad Builder Walkthrough

  5. Module 4: Write + Publish

    • RSA Mechanics, Formatting and Pinning
    • Wayfinding + Message Hierarchy
    • Blocking-In
    • Magnetic Headlines and Descriptions
    • Magnetic Brand Ads
    • Magnetic Conquesting Ads
    • Informed Approval
    • Publishing Checklist
    • BONUS: Ad Assets - Quick Strategy Guide

  6. Module 5: Measure + Optimize

    • 3 Rules for Analyzing Google Ads Data
    • KPIs, Non-KPIs and Everything Else
    • Review Your RSAs
    • Optimize Your RSAs
    • BONUS: From Panic to Power - Defending Your Work Like a Pro
  1. Products
  2. Course
  3. Section
  4. Lesson

How the Course Works

  1. Magnetic RSAs

    • Buy now
    • Learn more

  2. Module 1: Magnetize Your RSAs
    • The Google Search and RSA
    • How the Course Works
    • Google Search Ads Primer
    • What Makes a Magnetic RSA
    • RESOURCE: Magnetic RSA Planner (Fillable Google Doc)
    • RESOURCE: Magnetic RSA Ad Builder (Google Sheet Workbook)
    • RESOURCE: Magnetic RSA Slide Deck (PDF)
    • BONUS: Before + After RSA Collection

  3. Module 2: Build Your Brief
    • Define Your Offer
    • Differentiate Your Offer
    • Your Target Audience and Anti-Audience
    • Brand Guidelines + Compliance
    • Your Message Bank

  4. Module 3: Theme + Scheme
    • Mind Matching
    • Structure and Ad Groups
    • Keyword Intent and Theme Types
    • Landing Page Primer
    • BONUS: Ad Builder Walkthrough

  5. Module 4: Write + Publish
    • RSA Mechanics, Formatting and Pinning
    • Wayfinding + Message Hierarchy
    • Blocking-In
    • Magnetic Headlines and Descriptions
    • Magnetic Brand Ads
    • Magnetic Conquesting Ads
    • Informed Approval
    • Publishing Checklist
    • BONUS: Ad Assets - Quick Strategy Guide

  6. Module 5: Measure + Optimize
    • 3 Rules for Analyzing Google Ads Data
    • KPIs, Non-KPIs and Everything Else
    • Review Your RSAs
    • Optimize Your RSAs
    • BONUS: From Panic to Power - Defending Your Work Like a Pro