Magnetic RSAs
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Module 1: Magnetize Your RSAs

The Google Search and RSA
How the Course Works
Google Search Ads Primer
What Makes a Magnetic RSA
RESOURCE: Magnetic RSA Planner (Fillable Google Doc)
RESOURCE: Magnetic RSA Ad Builder (Google Sheet Workbook)
RESOURCE: Magnetic RSA Slide Deck (PDF)
BONUS: Before + After RSA Collection
Module 2: Build Your Brief

Define Your Offer
Differentiate Your Offer
Your Target Audience and Anti-Audience
Brand Guidelines + Compliance
Your Message Bank
Module 3: Theme + Scheme

Mind Matching
Structure and Ad Groups
Keyword Intent and Theme Types
Landing Page Primer
BONUS: Ad Builder Walkthrough
Module 4: Write + Publish

RSA Mechanics, Formatting and Pinning
Wayfinding + Message Hierarchy
Blocking-In
Magnetic Headlines and Descriptions
Magnetic Brand Ads
Magnetic Conquesting Ads
Informed Approval
Publishing Checklist
BONUS: Ad Assets - Quick Strategy Guide
Module 5: Measure + Optimize

3 Rules for Analyzing Google Ads Data
KPIs, Non-KPIs and Everything Else
Review Your RSAs
Optimize Your RSAs
BONUS: From Panic to Power - Defending Your Work Like a Pro

Wayfinding + Message Hierarchy

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