MAGIC Framework

Successful paid search management demands expertise in each of these areas.


Magnetize your offer

Your offer needs to be magnetic to drive conversions and make your marketing effective. By boosting perceived value and minimizing friction, you make it easy for your audience to take action.

Learn how Paid Search Magic can help you magnetize your offer -- defining, differentiating, and optimizing your messaging and marketing strategies to attract and convert your target audience effectively.

Featured Magnetic article: How to drive 10x more conversions with magnetic paid search offers (published on Search Engine Land)

Account leadership

Account leadership goes beyond “management” or “maintenance” to continually refine and improve your account performance. It involves optimization, experimenting, iterating, and understanding external factors that impact results.

With billions in revenue generated for our clients as Google Premier Partners, our experience and insights drive your success, even as Google evolves and competition intensifies.

Featured Account leadership article: How to do PPC keyword research (published on Search Engine Journal)

Growth strategy

Growth strategy is big-picture thinking that takes you out of the day-to-day minutia to evaluate where you want to be and how to get there.

In paid search, nothing causes as much chaos as trying to make business decisions using a tactics-first approach. Learn how we use decision hierarchies and emerging technology to define success metrics, stay strategic, and drive sustainable growth.

Featured Growth strategy article: ChatGPT for PPC marketers: 15 strategic prompts to use today (published on Search Engine Land)

Insights & reports

High-value reporting aligns priorities and drives action. Your dashboards and performance updates should be tailored to your goals, using language and visuals that matter to you.

Explore our Sample Reports and Free Reporting Resources to see how we deliver actionable insights and learn to achieve the same results.

Featured Insights & reporting article: How to use Google Data Studio for client reporting (published on CXL)

Client success

A successful paid search partnership makes your job easier and more rewarding. True partners support you in your professional KPIs and business growth metrics.

We're honored to have a roster full of dream clients at Paid Search Magic. See our case studies, or learn how to fill your own practice with D.R.E.A.M. clients.

Featured Client success article: Client management the Mad Men way (published on Copyhackers)

Work with us

Is your paid search program firing on all cylinders?

Get the training, support, and expertise to fuel your success.

On-Demand Courses

Coaching, Training & Consulting

Audits + Reporting

Paid Search Management